{"id":1062,"date":"2023-04-12T13:40:25","date_gmt":"2023-04-12T04:40:25","guid":{"rendered":"https:\/\/lanway.jp\/blog\/?p=1062"},"modified":"2023-05-08T13:12:01","modified_gmt":"2023-05-08T04:12:01","slug":"cx%ef%bc%88%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%a8%e3%82%af%e3%82%b9%e3%83%9a%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b9%ef%bc%89%e3%81%ae%e6%9c%80%e5%a4%a7%e5%8c%96%e3%82%92%e5%9b%b3%e3%82%8b","status":"publish","type":"post","link":"https:\/\/lanway.jp\/blog\/knowledge\/1062\/","title":{"rendered":"CX\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u306e\u6700\u5927\u5316\u3092\u56f3\u308b\u305f\u3081\u306e\u9867\u5ba2\u8996\u70b9\u306b\u3064\u3044\u3066"},"content":{"rendered":"\n<p>CX\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u3068\u306f\u3001\u6a5f\u80fd\u30fb\u6027\u80fd\u30fb\u4fa1\u683c\u3068\u3044\u3063\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u305d\u306e\u3082\u306e\u306e\u4fa1\u5024\u3060\u3051\u3067\u306a\u304f\u3001\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u904e\u7a0b\u30fb\u4f7f\u7528\u3059\u308b\u904e\u7a0b\u30fb\u8cfc\u5165\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306a\u3069\u3001\u300c\u3042\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u306b\u304a\u3051\u308b\u9867\u5ba2\u8996\u70b9\u3067\u306e\u4f53\u9a13\u300d\u306e\u3053\u3068\u3067\u3059\u3002<br>CX\u306e\u57fa\u672c\u306f\u9867\u5ba2\u306e\u8996\u70b9\u306b\u7acb\u3063\u3066\u8003\u3048\u308b\u3053\u3068\u3067\u3059\u3002<br>\u9867\u5ba2\u8996\u70b9\u3092\u6301\u3061\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u8a2d\u8a08\u3059\u308b\u306b\u306f\u3001\u7d4c\u55b6\u3084\u958b\u767a\u3001KPI\u306a\u3069\u3001\u69d8\u3005\u306a\u5909\u9769\u304c\u5fc5\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001CX\u306e\u6700\u5927\u5316\u3092\u56f3\u308b\u305f\u3081\u306b\u9867\u5ba2\u8996\u70b9\u304c\u306a\u305c\u5927\u5207\u306a\u306e\u304b\u3001\u305d\u3057\u3066\u3069\u306e\u3088\u3046\u306bCX\u3092\u6700\u5927\u5316\u3057\u3066\u3044\u304f\u306e\u304b\u591a\u89d2\u7684\u306a\u8996\u70b9\u3067\u3001\u7279\u306b\u6700\u65b0\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52d5\u5411\u3092\u4e2d\u5fc3\u306b\u304a\u4f1d\u3048\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div 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class=\"wp-block-image size-full\" style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/lanway.jp\/blog\/wp\/wp-content\/uploads\/2023\/02\/royalty.png\" alt=\"\" class=\"wp-image-982\" width=\"700px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u3055\u307e\u3056\u307e\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b<\/strong><a href=\"https:\/\/lanway.jp\/blog\/wp\/wp-admin\/edit.php?post_type=post\"><\/a><\/h3>\n\n\n\n<p>CX\u3067\u306f\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u300d\u3068\u3044\u3046\u8003\u3048\u65b9\u304c\u3068\u3066\u3082\u91cd\u8981\u3067\u3059\u3002<br>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u306f\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u8cfc\u8cb7\u3001\u884c\u52d5\u5c65\u6b74\u3068\u3044\u3063\u305f\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3001\u6700\u9069\u306a\u60c5\u5831\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<br>\u9867\u5ba2\u3092\u30de\u30b9\u3067\u6349\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u3068\u3057\u3066\u898b\u308b\u306e\u3067\u3001\u307e\u305a\u306f\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/lanway.jp\/blog\/wp\/wp-content\/uploads\/2023\/02\/personalization.png\" alt=\"\" class=\"wp-image-982\" width=\"700px\"><\/figure>\n\n\n\n<p>CDP\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u3001\u69d8\u3005\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u5f97\u3089\u308c\u308b\u9867\u5ba2\u306e\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u4e00\u7b87\u6240\u306b\u53ce\u96c6\u3057\u3001\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u89e3\u50cf\u5ea6\u306e\u9ad8\u3044\u9867\u5ba2\u60c5\u5831\u3068\u306a\u308a\u3001\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br>\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<br>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3046\u3048\u3067\u3001\u9867\u5ba2\u306e\u7f6e\u304b\u308c\u3066\u3044\u308b\u72b6\u6cc1\u3084\u30d5\u30a7\u30fc\u30ba\u3092\u8003\u616e\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u9069\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<br>\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u5fc5\u8981\u306a\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout_03\">\n\t<p class=\"layout_03-title\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059<\/p>\n\t<a class=\"layout_03-flex\" href=\"https:\/\/lanway.jp\/blog\/knowledge\/1229\/\">\n\t\t<div class=\"layout_03-imgbox\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/lanway.jp\/blog\/wp\/wp-content\/uploads\/2023\/04\/personalized_marketing.jpg\" alt=\"\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u512a\u308c\u305f\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u3064\u3044\u3066\u89e3\u8aac\">\n\t\t<\/div>\n\t\t<div class=\"layout_03-textbox\">\n\t\t\t<p 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class=\"layout_03\">\n\t<p class=\"layout_03-title\">\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059<\/p>\n\t<a class=\"layout_03-flex\" href=\"https:\/\/lanway.jp\/blog\/knowledge\/683\/\">\n\t\t<div class=\"layout_03-imgbox\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/lanway.jp\/blog\/wp\/wp-content\/uploads\/2022\/12\/persona.jpg\" alt=\"\u30d6\u30e9\u30f3\u30c9\u3092\u6210\u529f\u306b\u5c0e\u304f\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\">\n\t\t<\/div>\n\t\t<div class=\"layout_03-textbox\">\n\t\t\t<p class=\"layout_03-textbox_title\">\u30d6\u30e9\u30f3\u30c9\u3092\u6210\u529f\u306b\u5c0e\u304f\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a<\/p>\n\t\t\t<p 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href=\"https:\/\/lanway.jp\/blog\/knowledge\/898\/\">\n\t\t<div class=\"layout_03-imgbox\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/lanway.jp\/blog\/wp\/wp-content\/uploads\/2023\/01\/customer_journey.jpg\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u91cd\u8981\u6027\u3068\u4f5c\u308a\u65b9\u306b\u3064\u3044\u3066\u5fb9\u5e95\u89e3\u8aac\">\n\t\t<\/div>\n\t\t<div class=\"layout_03-textbox\">\n\t\t\t<p class=\"layout_03-textbox_title\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u91cd\u8981\u6027\u3068\u4f5c\u308a\u65b9\u306b\u3064\u3044\u3066\u5fb9\u5e95\u89e3\u8aac<\/p>\n\t\t\t<p class=\"layout_03-textbox_text\">\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u306e\u767b\u5834\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3084\u611f\u60c5\u3001\u96c6\u5ba2\u306e\u8ca9\u8def\u306f\u8907\u96d1\u5316\u3057\u3066\u3044\u307e\u3059\u3002\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3059\u4e0a\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u306a\u9805\u76ee\u3067\u3059\u3002\n\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30de\u30c3\u30d7\u3092\u4f5c\u308b\u4e0a\u3067\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002\n<\/p>\n<\/div>\n\t<\/a>\n<\/div>\n\n\n\n<p>\u3055\u307e\u3056\u307e\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u53ce\u96c6\u3057\u305f\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u969b\u306b\u306f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"layout_03\">\n\t<p class=\"layout_03-title\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059<\/p>\n\t<a class=\"layout_03-flex\" href=\"https:\/\/lanway.jp\/blog\/knowledge\/976\/\">\n\t\t<div class=\"layout_03-imgbox\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/lanway.jp\/blog\/wp\/wp-content\/uploads\/2023\/02\/omni_channel-strategy.jpg\" alt=\"\u5c0f\u58f2\u696d\u306b\u304a\u3051\u308b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306b\u3064\u3044\u3066\u5fb9\u5e95\u89e3\u8aac\">\n\t\t<\/div>\n\t\t<div class=\"layout_03-textbox\">\n\t\t\t<p class=\"layout_03-textbox_title\">\u5c0f\u58f2\u696d\u306b\u304a\u3051\u308b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306b\u3064\u3044\u3066\u5fb9\u5e95\u89e3\u8aac<\/p>\n\t\t\t<p 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class=\"wp-block-heading\"><span id=\"i-2\">\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u6ce8\u529b\u3057\u3066\u3044\u308b\u4f01\u696d\u4e8b\u4f8b<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9<\/h3>\n\n\n\n<p>\u30b3\u30fc\u30d2\u30fc\u30c1\u30a7\u30fc\u30f3\u4e16\u754c\u6700\u5927\u624b\u306e\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3001\u5bb6\u5ead\u3067\u3082\u8077\u5834\u3067\u3082\u306a\u3044\u7b2c\u4e09\u306e\u5834\u6240\u300c\u30b5\u30fc\u30c9\u30d7\u30ec\u30a4\u30b9\u300d\u3068\u3044\u3046\u4f4d\u7f6e\u4ed8\u3051\u3092\u884c\u3044\u3001\u63a5\u5ba2\u304b\u3089\u5e97\u5185\u74b0\u5883\u306a\u3069\u3092\u542b\u3081\u305f\u6765\u5e97\u4e2d\u306e\u5168\u3066\u306e\u4f53\u9a13\u3092\u300c\u9867\u5ba2\u3078\u306e\u7279\u5225\u306a\u4f53\u9a13\u306e\u63d0\u4f9b\u300d\u3068\u3057\u3066\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u6cbf\u3063\u305fCX\u306e\u63d0\u4f9b\u306b\u6ce8\u529b\u3057\u3066\u3044\u307e\u3059\u3002<br>\u5177\u4f53\u7684\u306b\u306f\u3001\u5fc3\u5730\u306e\u3088\u3044\u63a5\u5ba2\u30b9\u30bf\u30a4\u30eb\u3001\u5e97\u5185\u306e\u30a4\u30f3\u30c6\u30ea\u30a2\u3084BGM\u306a\u3069\u5168\u3066\u306b\u4e00\u8cab\u6027\u304c\u3042\u308a\u3001\u6765\u5e97\u3057\u3066\u5f97\u3089\u308c\u308bCX\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3078\u306e\u3053\u3060\u308f\u308a\u304c\u611f\u3058\u3089\u308c\u307e\u3059\u3002&nbsp;<br>\u7279\u306b\u8fd1\u5e74\u3067\u306f\u30c7\u30b8\u30bf\u30eb\u65bd\u7b56\u3092\u591a\u304f\u53d6\u308a\u5165\u308c\u3066\u304a\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u304b\u3089\u306e\u30aa\u30fc\u30c0\u30fc\u3084\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u306e\u6c7a\u6e08\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3067\u697d\u3057\u307f\u306a\u304c\u3089\u30dd\u30a4\u30f3\u30c8\u3092\u8caf\u3081\u3066\u3044\u3051\u308b\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u5b63\u7bc0\u3054\u3068\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084AR\uff08\u62e1\u5f35\u73fe\u5b9f\uff09\u3092\u4f7f\u3063\u305f\u7591\u4f3c\u4f53\u9a13\u306a\u3069\u3001\u5148\u9032\u7684\u306a\u6280\u8853\u3082\u53d6\u308a\u5165\u308c\u306a\u304c\u3089\u3001\u7279\u5225\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u5e38\u306bCX\u5411\u4e0a\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u4f01\u696d\u306e\u4ee3\u8868\u7684\u306a\u4e8b\u4f8b\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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